A repeatable path from noisy exports to a ranked risk map
This page explains how we structure Churn Risk Assessments and companion sessions so your team knows what happens before, during, and after the room work.
Why method matters for retention signals
App analytics exports grow quickly. Without a shared sequence, teams debate averages while the early markers of churn risk stay unnamed. Our method keeps vocabulary, owners, and thresholds attached to every finding.
Preparation week
You assemble anonymised cohort summaries, cancellation categories, free-text samples, and a release timeline. We confirm who joins discovery sessions and which decision the assessment must inform.
Discovery sessions
Facilitated workshops test spoken cancellation reasons against earlier behaviours — ritual skips, thinning session depth, ignored prompts. We separate leading retention signals from lagging complaints.
Risk scoring & narrative
Findings become a ranked map of churn risk pockets with effort notes. Numbers appear only where your base supports them; otherwise we keep qualitative clarity.
Walkthrough & calendar
Stakeholders leave with owners, thresholds, and a booked follow-up. The assessment ends when the next thirty days have a concrete sequence — not when the document is emailed.
What you bring / what we bring
- You bring domain context, access to anonymised materials, and the authority to assign owners.
- We bring facilitation, comparative patterns from prior Thailand engagements, and a disciplined write-up format.
- Neither side invents metrics the data cannot support.
Ready to schedule discovery?
Start with the flagship assessment or a shorter Retention Signal Review if you need a half-day pressure test first.